Research and Planning: Conventions Research Task

A teaser trailer is a short trailer teasing the audience to watch more and influence them to watch the movie. It's about 30-60 seconds containing a small amount of the film's footage. It usually is fast or starts slow and then the speed picks up. Also it is shown way before the film is released at the cinemas.

Scream 4



This is a good example because it builds a lot of tension with the little but interesting parts of the film's footage. It has a bit of jumpy acts and leaves the audience thinking 'what's going to happen next?' making them want to watch the movie. The silent shots in the black out editing in between the bits of the movie draws in the tension of the audience especially with the really short appearance of the Scream.

The Ring 3


This is poor example of a teaser trailer as there is too much special effects of a glowing circle turning into the number '3' in the middle of a screen, plus there is hardly any footage of the film which doesn't really help lure in the audience to watch this film but more likely of those who haven't watched the first 2 movies as they wouldn't know what's scary about this film.

Conventions of a horror teaser trailer:

• 50 seconds to have time for silent blackout shots with the narrator voice-over (non-diegetic sound)
• minimum footage of the parts before/of the scary scenes
• slow and then picks up speed to build up tension in the audience
• released in the production of the film so it may reveal less of the feature scenes