Hypodermic Syringe Model
This is when the mass media message is ejected onto the audience meaning the media is a 'syringe' injecting bias, violence, false ideology into the audience.
Cultivation Theory
This was developed to examine the long-term effects on American audiences of all ages.
Desensitization Theory
This is when the violence from the media makes an impact on the audience, maybe emotionally.
Copycat Model
This is when people copy what they see of the media.
Uses and Gratifications Theory
Similar to the 'hypodermic syringe model' the audience does get ejected by the media bt they take in all the positive stuff that they want than everything shown.
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