Research and Planning: Sound Test

On the GarageBand programmer for our sound test we created music for the comedy genre. We started off with 'classic rock organ' to set a slow beginning mood and then slotted in laughter sound to build up the music. The first one was of Haiesha laughing and then a chipmunk to bring out some humor. This was our first time using GarageBand so it was quite difficult to make good comedy music.

Research and Planning: Conventions Research Task

A teaser trailer is a short trailer teasing the audience to watch more and influence them to watch the movie. It's about 30-60 seconds containing a small amount of the film's footage. It usually is fast or starts slow and then the speed picks up. Also it is shown way before the film is released at the cinemas.

Scream 4



This is a good example because it builds a lot of tension with the little but interesting parts of the film's footage. It has a bit of jumpy acts and leaves the audience thinking 'what's going to happen next?' making them want to watch the movie. The silent shots in the black out editing in between the bits of the movie draws in the tension of the audience especially with the really short appearance of the Scream.

The Ring 3


This is poor example of a teaser trailer as there is too much special effects of a glowing circle turning into the number '3' in the middle of a screen, plus there is hardly any footage of the film which doesn't really help lure in the audience to watch this film but more likely of those who haven't watched the first 2 movies as they wouldn't know what's scary about this film.

Conventions of a horror teaser trailer:

• 50 seconds to have time for silent blackout shots with the narrator voice-over (non-diegetic sound)
• minimum footage of the parts before/of the scary scenes
• slow and then picks up speed to build up tension in the audience
• released in the production of the film so it may reveal less of the feature scenes

Research and Planning: Audience Theories

Hypodermic Syringe Model
This is when the mass media message is ejected onto the audience meaning the media is a 'syringe' injecting bias, violence, false ideology into the audience.

Cultivation Theory
This was developed to examine the long-term effects on American audiences of all ages.

Desensitization Theory
This is when the violence from the media makes an impact on the audience, maybe emotionally.


Copycat Model
This is when people copy what they see of the media.


Uses and Gratifications Theory
Similar to the 'hypodermic syringe model' the audience does get ejected by the media bt they take in all the positive stuff that they want than everything shown.

Research and Planning: Audience Feedback

From these questionnaire results I have made a first plan decision for the teaser trailer to be 1 minute, have a lot of interesting shots, create a twisted storyline to develop fear and suspense in the audience. Furthermore it will be a horror movie as this will attract a bigger audience according to the results. The teaser trailer needs to be linked with another genre because this can place more effect on the amount of viewers so our group have decided to place comedy scenes in the teaser trailer to show it's a hybrid film. Most of the people who were questioned were 17-18 so the film would be classified for 15 or 18 year old viewers and as they were mainly female I found that Becky and Laura's idea of having the chick flick sort of plot in the beginning of the movie would be successful but as the plot is more likely based on horror the film would be aiming for both female and male audiences.