Research and Planning: Target Audience for Film Poster

For my poster I am aiming for both female and male audience who are around the age of 15/18-44, film will be advertised for those who are not too old for possible reasons of being light-hearted or something similiar such as too young and fear from nightmares so this age range has been chosen. This poster could take the interest of those who are big fans of horror movies in general. They will be most likely lower class people who have the time to spare in watching films. As the poster is only focusing on one film I am targeting on a bigger audience within the social classes, these will be middle and lower class. They could be students who do/don't recieve EMA, part/full time workers who spend time with friends or family at cinemas especially to watch horror movies. Also older people are mostly likely to do the same, could be with family so they are targeted too.