The picture is the main attraction telling the audience the plot is about this creepy masked character being the "bad guy", this also shows the horror genre.
The film title is in big font at the bottom on top of the crew credits to fit in well with the rest of the poster as the main text is the second biggest highlight and therefore is underneath the big picture.
Straightaway from half the title "Chainsaw Massacre" and the picture you could realize its for 18 year old and over as it indicates it could possibly be pretty gruesome and really frightening.
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